Online Marketing Manager – Gala

£50,000 - £60,000 +Car + 20% Bonus & Benefits

Key accountabilities

• Effectively deploy brand and franchise building strategies and plans

• Implement regular detailed plans to improve customer acquisition, development, retention and reactivation that maintains a real sense of momentum

• Manage periodic reviews of marketing performance and ensure strategies improve overall payback on marketing investments

• Working with the CRM team, implement strategies and plans for customer specific online marketing efforts

• Collaborate with Trading and Operations on pricing communications to drive profit aligned with the brand and customer perception

• Collaborate with Operations and IT to help develop innovative new product offers to help achieve growth objectives

• Contribute to the annual planning process that delivers the overall online strategies to provide the company with sustainable competitive advantage

• Maintain strong relationships with key internal stakeholders

• Monitor online marketing trends to ensure Gala is well placed to take advantage of all opportunities

• Maximise returns on acquisition investment in affiliate programmes, SEO and Display / PPC advertising strategies

• Develop and retain online Gala customers by driving spend per head metrics and extending lifetime values

• Maximise customer profit through delivering the most effective customer presentation of pricing strategies

• Assist in the development of new products that appeal to customers, are competitively superior and increase profits through driving acquisition, development and retention

• Maximise online / offline opportunities to increase customer acquisition and lifetime values

• Ensure that brand presentation is consistent and complimentary across all channels

• Joint responsibility for core agency and support supplier management

Essential / Desirable knowledge, skills and experience

• Digital marketing experience gained within a fast paced online retailer / entertainment site

• Proven track record of working with / developing a recognised online brand

• Demonstrable analytical, fact-based marketing mindset

• Understanding and experience of digital acquisition techniques including affiliate programmes, SEO and Display / PPC advertising strategies

• Experience of digital retention techniques including the use of CRM and viral campaigns

• Extensive understanding and experience of social media and marketing techniques

• Extensive understanding and experience of mobile technology and its commercial application online

• Evidence of a strong customer focused background and mindset

• Ability to develop and build strong working relationships with internal and third party service providers

• An interest in the gambling sector is advantageous but the potential to be passionate about the product and experience is a necessity

• A visionary with the passion, determination and energy to create a market leading online presence

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The role is based at our Woking office which is a 10 minute walk from Woking train station.

This is your chance to become part of our continuing success story. The Gala Coral Group is the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online.  The Group employs over 16,500 people across its 1,600 betting shops, 147 Bingo clubs, and 27 Casinos and Online Divisions. In addition, the Group has a growing international business which not only includes the online Eurobet brand, but also has a newly established land-based betting shop business in Italy.

 PLEASE SEND APPLICATIONS TO galacoral274@candidate-application.co.uk