Online Marketing Manager – Coral

Woking

£50,000 - £60,000 +Car + 20% Bonus & Benefits 

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Following significant investment in our Retail and Online businesses we are actively recruiting an Online Marketing Manager for our Coral business. Reporting to the Remote Marketing Director and working closely with the Marketing Services team, the role is responsible for developing and implementing the annual marketing plans for the www.coral.co.uk brand.

Key accountabilities 

• Effectively deploy and franchise building strategies and plans
• Implement regular detailed plans to improve customer acquisition, development, retention and reactivation that maintains a real sense of momentum on www.coral.co.uk
• Provide impactful ATL marketing substantiated by robust evidence
• Deliver an ongoing programme of effective website promotions and offers
• Implement digital advertising strategies including PPC and Affiliates
• Manage periodic reviews of marketing performance and ensure strategies improve overall payback on marketing investments
• Working alongside the CRM teams, implement strategies and plans for customer specific marketing efforts across www.coral.co.uk
• Collaborate with Trading and Operations on pricing communications to drive profit aligned with the brand and customer perception
• Collaborate with Operations and IT to help develop innovative new product offers or experiences for customers to help achieve growth objectives
• Contribute to the annual planning process that delivers the overall www.coral.co.uk strategy to provide the company with sustainable competitive advantage
• Manage the implementation of the annual marketing plans for www.coral.co.uk
• Maintain strong relationships with key internal stakeholders
• Monitor online sportsbook marketing trends with the Insight and Analytics team and ensure www.coral.co.uk is well placed to take advantage of all opportunities
• Maximise returns on acquisition investment in affiliate programmes, SEO and Display / PPC advertising strategies
• Develop and retain www.coral.co.uk customers driving spend per head metrics thereby extending lifetime values
• Maximise customer profit through delivering the most effective customer presentation of pricing strategies
• Assist in the development of new products that appeal to customers, are competitively superior and thereby increase profits through driving acquisition, development and retention
• Maximise online / offline opportunities to increase customer acquisition and lifetime values
• Ensure that brand presentation is consistent and complementary across all channels

Essential / Desirable knowledge, skills and experience 

• Digital marketing experience gained within a fast paced online retailer / entertainment site
• Proven track record of working with / developing a recognised online brand
• Demonstrable analytical, fact-based marketing mindset
• Understanding and experience of digital acquisition techniques including Affiliate Programmes, SEO and Display / PPC advertising strategies
• Experience of digital retention techniques including the use of CRM and Viral Campaigns
• Extensive understanding and experience of social media and marketing techniques
• Extensive understanding and experience of mobile technology and its commercial application online
• Evidence of a strong customer focused background and mindset
• Ability to develop and build strong working relationships with internal and third party service providers
• An interest in the gambling sector is advantageous but the potential to be passionate about the product and experience is a necessity
• A visionary with the passion, determination and energy to create a market leading online presence

The role is based at our Woking office which is a 10 minute walk from Woking train station.

We are looking for people with a passion for the customer and who want to work in an exciting environment with significant career opportunities.

This is your chance to become part of our continuing success story. The Gala Coral Group is the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online.  The Group employs over 16,500 people across its 1,600 betting shops, 147 Bingo clubs, and 27 Casinos and Online Divisions. In addition, the Group has a growing international business which not only includes the online Eurobet brand, but also has a newly established land-based betting shop business in Italy. PLEASE SEND APPLICATIONS TO galacoral274@candidate-application.co.uk.