Online Advertising Manager

Woking

£30,000 - £40,000 + 20% Bonus & Benefits

Ref.210

Following significant investment in our Retail and Online businesses we are actively recruiting an Online Advertising Manager. Reporting to the Head of Online Services the role is responsible for planning, investing and evaluating the online advertising budget to the best commercial effect. This includes management of key messages, copy and creative solutions through to live placement and evaluation.

Key accountabilities

• Management of activity associated with the brand online media / advertising budget outlined in the brand plans
• Working with internal and external stakeholders, take responsibility for planning and executing all online media activity and ensure full command of media spend ROI performance
• Day to day management of preferred online media agency
• Deliver clear, concise and reliable reporting on media effectiveness to all stakeholders
• Working with online services content management colleagues to ensure the tracking and tagging of activity is robust across all online channels, including the affiliate network
• Conduct regular media audits of the supplier base
• Close coordination with the SEO Manager, SE Copywriter and Online PR Manager to ensure Display and PPC strategies have optimised visibility at all times

Essential / Desirable knowledge, skills and experience

• Proven track record of optimising online advertising return on investment
• Excellent communication skills – able to construct a clear brief on requirements and translate that to an agency to ensure great response
• Extensive knowledge of digital marketing – PPC, Display Banner advertising and SEO
• Experience in developing and executing digital media plans supported by strong creative executions
• Proven track record of managing and auditing  digital media and marketing agencies
• Strong organisational skills and experience of balancing multiple projects at the same time
• Evidence of strong people and project management skills
• Ability to develop strong working relationships with internal and external service providers
• Evidence of a strategic / commercial customer focussed background
• An interest in the gambling sector is advantageous but the potential to be passionate about the product and experience is a necessity

The role is based at our Woking office which is a 10 minute walk from Woking train station.

We are looking for people with a passion for the customer and who want to work in an exciting environment with significant career opportunities.

This is your chance to become part of our continuing success story. The Gala Coral Group is the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online.  The Group employs over 16,500 people across its 1,600 betting shops, 147 Bingo clubs, and 27 Casinos and Online Divisions. In addition, the Group has a growing international business which not only includes the online Eurobet brand, but also has a newly established land-based betting shop business in Italy. PLEASE SEND APPLICATIONS TO galacoral274@candidate-application.co.uk.