Retail Brand Manager x 2 – Coral & Gaming

London/Nottingham

£30,000 + 20% Bonus & Benefits

Ref.214

Following significant investment in our Retail and Online businesses we are actively recruiting a Brand Manager for our Retail business. Reporting to the Retail Marketing Manager the role is responsible for assisting in the development and implementation of a brand positioning strategy that delivers a differentiated and motivating customer proposition.

Key accountabilities

• Develop and implement the ongoing customer experience and brand alignment strategy to deliver the agreed brand positioning across key customer touch-points
• Assist the Retail Marketing Manager in the development and implementation of the annual marketing plans for the retail brand
• Assist the Retail Marketing Manager in the planning and allocation of the retail marketing budget
• Lead the ongoing brand planning and activity briefing processes to ensure the delivery of insight based, on-time and highly effective marketing activity from the Marketing Services team
• Create and maintain strong working relationships with key internal stakeholders to ensure execution of central and local plans for the retail brand
• Joint responsibility for core agency and support supplier management
• Monitor retail competitive activity and marketing trends and implement opportunities that arise
• Maximise returns on the investment in ATL and BTL campaigns
• Working closely with the Retail Product teams, develop and implement an ongoing new product strategy that appeal to customers, are competitively superior and drive retention and stake per slip metrics
• Work closely with the Online Brand Managers to maximise all online / offline opportunities, thereby increasing cross channel customer acquisition, development and retention

Essential / Desirable knowledge, skills and experience

• Proven track record of working with / developing a recognised consumer brand
• Experience and understanding of developing / delivering a customer experience in a retail environment
• Demonstrable experience of ‘below the line’ marketing techniques
• Experience in the development of ‘above the line’ communication advantageous
• Affinity with sports and sports betting highly advantageous
• Excellent commercial acumen with a focus on ROI
• Evidence of a strong customer focussed background
• Ability to develop and build strong working relationships with internal and external stakeholders
• An interest in the gambling sector is advantageous but the potential to be passionate about the product and experience is a necessity

The role can be based at either our Woking or Nottingham office. Candidates will need to spend on average 2 days a week in Nottingham.

We are looking for people with a passion for the customer and who want to work in an exciting environment with significant career opportunities.

This is your chance to become part of our continuing success story. The Gala Coral Group is the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online.  The Group employs over 16,500 people across its 1,600 betting shops, 147 Bingo clubs, and 27 Casinos and Online Divisions. In addition, the Group has a growing international business which not only includes the online Eurobet brand, but also has a newly established land-based betting shop business in Italy. PLEASE SEND APPLICATIONS TO galacoral274@candidate-application.co.uk.