CRM Executive – Data
Nottingham
£20,000 - £25,000 + 20% Bonus & Benefits
Ref.206
Following significant investment in our Retail and Online businesses and a
restructure in the marketing team we are actively recruiting a data focused
Customer Relationship Management (CRM) Executive to join our marketing
department. Reporting to the Loyalty and Gaming Customer Relationship Manager
the role is responsible for acquiring, developing and retaining Gala Coral
customers.
Key accountabilities
- Assist the head of CRM in the development and implementation of CRM activity as
part of the annual marketing plans for the Gala Coral Group’s offline &
online brands
- Assist the Head of CRM in the planning and
allocation of Gala Coral’s annual CRM budget
- Use the appropriate segmentation models to drive CRM effectiveness (working
with the Insight & Analytics team)
- Work closely with the brand team to drive loyalty and spend per head metrics
thereby extending lifetime values
- Work closely with the Retail Marketing team to maximise Gala Coral’s online /
offline opportunities to increase customer acquisition, development and
retention to drive lifetime values
- Create and maintain strong working relationships with key internal stakeholders
- Ensure all CRM campaigns are accurate and compliant with all legislation
- Work closely with procurement to maximise supplier cost efficiencies and
campaign delivery through robust tender processes and clear SLAs
Essential / Desirable knowledge, skills
and experience
- Extensive understanding and experience of CRM techniques including;
segmentation and campaign planning, implementation and evaluation
- Understanding and experience of defining the customer lifecycle and building
appropriate campaigns within it
- Experience of running specific campaign checking processes to ensure 100%
accuracy
- Understanding of mobile CRM techniques
- Evidence of a strong customer focussed background
- Ability to develop and build strong working relationships with internal and
external service providers
- An interest in the gambling sector is advantageous but the potential to be
passionate about the product and experience is a necessity
The role is based at our office in Nottingham city centre which is a 10 minute
walk from Nottingham train station.
We are looking for people with a passion for the customer and who want to work
in an exciting environment with significant career opportunities.
This is your chance to become part of our continuing success story. The Gala
Coral Group is the only gambling company in the UK with significant businesses
in the bookmaking, bingo and casino markets, both on the high street and
online. The Group employs over 16,500 people across its 1,600 betting shops,
147 Bingo clubs, and 27 Casinos and Online Divisions. In addition, the Group
has a growing international business which not only includes the online Eurobet
brand, but also has a newly established land-based betting shop business in
Italy. PLEASE SEND APPLICATIONS TO galacoral274@candidate-application.co.uk.
|
