CRM Executive – Sports (12 month contract)

Nottingham

£20,000 - £25,000 + Benefits

Ref.208

Following significant investment in our Retail and Online businesses we are actively recruiting actively recruiting a Sports focused Customer Relationship Management (CRM) Executive to join our marketing department.  Reporting to the Senior CRM Executive – Coral the role is responsible for acquiring, developing and retaining Gala Coral customers.

Key accountabilities

• Assist the head of CRM in the development and implementation of CRM activity as part of the annual marketing plans for the Gala Coral Group’s offline & online brands
• Assist the Head of CRM in the planning and allocation of Gala Coral’s annual CRM budget
• Use the appropriate segmentation models to drive CRM effectiveness (working with the Insight & Analytics team)
• Work closely with the brand team to drive loyalty and spend per head metrics thereby extending lifetime values
• Work closely with the Retail Marketing team to maximise Gala Coral’s online / offline opportunities to increase customer acquisition, development and retention to drive lifetime values
• Create and maintain strong working relationships with key internal stakeholders
• Ensure all CRM campaigns are accurate and compliant with all legislation
• Work closely with procurement to maximise supplier cost efficiencies and campaign delivery through robust tender processes and clear SLAs

Essential / Desirable knowledge, skills and experience

• Experience / knowledge of email marketing campaigns advantageous
• A keen knowledge of and interest in sports betting is preferred
• Extensive understanding and experience of CRM techniques including; segmentation and campaign planning, implementation and evaluation
• Understanding and experience of defining the customer lifecycle and building appropriate campaigns within it
• Experience of running specific campaign checking processes to ensure 100% accuracy
• Understanding of mobile CRM techniques
• Evidence of a strong customer focussed background
• Ability to develop and build strong working relationships with internal and external service providers
• An interest in the gambling sector is advantageous but the potential to be passionate about the product and experience is a necessity

The role is based at our office in Nottingham city centre which is a 10 minute walk from Nottingham train station.

We are looking for people with a passion for the customer and who want to work in an exciting environment with significant career opportunities.

This is your chance to become part of our continuing success story. The Gala Coral Group is the only gambling company in the UK with significant businesses in the bookmaking, bingo and casino markets, both on the high street and online.  The Group employs over 16,500 people across its 1,600 betting shops, 147 Bingo clubs, and 27 Casinos and Online Divisions. In addition, the Group has a growing international business which not only includes the online Eurobet brand, but also has a newly established land-based betting shop business in Italy.