Pay per Click Executive/Manager

Our client is looking to hire a Pay per Click Manager to join their Marketing Operations team.  Based in Dublin the Marketing Operations Team is responsible for Pay per Click Advertising, SEO, Display and Affiliate Networks.

Role & Responsibilities:

The role is varied but will include the following:

• Create, maintain and optimise paid search campaigns across all major engines on a daily basis including:
  • Keyword Research
  • Ad Creation & Testing
  • Quality Score Improvements
  • Bid Management
  • Conversion Optimisation & Tracking 
• Managing the design and creation of dedicated landing pages
• Setting up and maintaining banner campaigns and liaising with internal design teams
• Compiling weekly and monthly pay per click performance reports
• Setting up split tests and managing split testing software
• Managing automated bid management tools
• Maintain strong internal relationships with all internal and external customers
• Reporting and analysis on different performance metrics
• Coordinating production of web element for the websites
• Research and project management

Essential Experience:

• At least 3 years experience in the area of pay per click
• Experience of managing budgets of a minimum of 10k per month  
• Experience in split testing ads and landing pages
• Experience of using bid management tools
• Experience of online copywriting
• Basic HTML and JavaScript knowledge
• Experience of working with Microsoft Excel at an advanced level

Essential Competencies:

• Strong analytical skills needed as decisions are based on data analysis
• Excellent communication skills
• Process driven
• Very strong attention to detail
• Enthusiastic and flexible working attitude
• Ability to work on projects unsupervised
• Passion for paid search