Poker Marketing Senior Executive

Our client is searching for Poker Marketing Senior Executive whose main duties & responsibilities:

• Prepare & execute email campaigns, weekly newsletters & develop online promotional programmes
• To optimise customer acquisition programmes 
• Develop and optimize new and innovative customer acquisition channels including social media sites
• Develop and execute promotional campaigns
• Work with in-house team to develop, manage & monitor Affiliates programmes 
• Work with 3rd party suppliers such as Ad agencies & media partners 
• Optimizing PPC & SEO activities 
• Daily preparation of KPI reports, analyse promotion effectiveness and make recommendations 
• Support the monthly marketing planning process and assist (Marketing Manager) in the development of online incentives designed to acquire and retain new customers 
• Play a key role in developing the creative for all marketing campaigns
• Role supporting the communications effort for; writing press releases, blogging as necessary
• Conduct consumer, competitor & industry research as appropriate 
• Assist in the planning & execution of seminars, live events & exhibitions

Essential Competencies:

• Excellent understanding of Online Marketing (CPM, CPC, CPA)
• Excellent written and verbal communication skills 
• Strong creative conceptualisation abilities 
• Strong negotiating and influencing skills 
• Strong relationship management skills 
• Ability to work under pressure and on own initiative 
• Highly analytical & strong attention to detail 
• Good commercial acumen 
• Ability to work in a team environment 
• Enthusiastic & flexible working attitude 
• Technically aware & competent

Education & Experience:

• Previous experience marketing to UK, Ireland and Europe would be favourable
• Bachelors Degree in Marketing or equivalent would be preferable 
• 3 to 5 years work experience in a results focused Online Marketing environment – preferably online Poker
• Results driven marketing outlook is essential 
• Strong knowledge of Excel & PowerPoint 
• Knowledge of online Poker market would be ideal