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Recruiter : Ian Hancock
   
Salary : £40000-£49999
Location : Dublin
Job Term : permanent,full
Posted On : 2010-05-04
Expiry : 2010-08-04

Poker Marketing Senior Executive

Our client is searching for Poker Marketing Senior Executive whose main duties & responsibilities:

  • Prepare & execute email campaigns, weekly newsletters & develop online promotional programmes
  • To optimise customer acquisition programmes 
  • Develop and optimize new and innovative customer acquisition channels including social media sites
  • Develop and execute promotional campaigns
  • Work with in-house team to develop, manage & monitor Affiliates programmes 
  • Work with 3rd party suppliers such as Ad agencies & media partners 
  • Optimizing PPC & SEO activities 
  • Daily preparation of KPI reports, analyse promotion effectiveness and make recommendations 
  • Support the monthly marketing planning process and assist (Marketing Manager) in the development of online incentives designed to acquire and retain new customers 
  • Play a key role in developing the creative for all marketing campaigns
  • Role supporting the communications effort for; writing press releases, blogging as necessary
  • Conduct consumer, competitor & industry research as appropriate 
  • Assist in the planning & execution of seminars, live events & exhibitions



Essential Competencies:

  • Excellent understanding of Online Marketing (CPM, CPC, CPA)
  • Excellent written and verbal communication skills 
  • Strong creative conceptualisation abilities 
  • Strong negotiating and influencing skills 
  • Strong relationship management skills 
  • Ability to work under pressure and on own initiative 
  • Highly analytical & strong attention to detail 
  • Good commercial acumen 
  • Ability to work in a team environment 
  • Enthusiastic & flexible working attitude 
  • Technically aware & competent



Education & Experience:

  • Previous experience marketing to UK, Ireland and Europe would be favourable
  • Bachelors Degree in Marketing or equivalent would be preferable 
  • 3 to 5 years work experience in a results focused Online Marketing environment – preferably online Poker
  • Results driven marketing outlook is essential 
  • Strong knowledge of Excel & PowerPoint 
  • Knowledge of online Poker market would be ideal
 
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